Rowan University BMAV BFA Student Work
Amanda Almon MFA CMI is the current Program Director/Coordinator of the Rowan University BFA in Biomedical Art and Visualization (BMAV.) She and her colleague Professor Susan Bowman MFA MPS (Chair of the Department of Art, 2008 – 2016) had the vision to strategically design the new BMAV BFA program in 2014. This program is the only major of its kind in the state of New Jersey. The Rowan BMAV BFA Program is modeled after the same curriculum that Almon implemented, as Chair of the CIA Biomedical Art program from 2006 - 2014, but with added science courses (Biology Minor) and access to 11 courses specific to the BMAV Major. Rowan University has two Medical Schools (Cooper Medical School at Rowan University and the Rowan School of Osteopathic Medicine,) along with the College of Science and Mathematics and the Henry M. Rowan College of Engineering. These colleges, along with the home of the BFA BMAV Program in the College of Communication and Creative Arts, provides breadth and depth access to academic research, interdisciplinary collaborations and internships with hands-on learning for the student majors.
The Rowan BMAV BFA Program combines art, design, science and medical based content using a variety of digital media and computer graphic technologies. The major allows the student to focus on future career possibilities in the areas of medical and scientific: visualization, information design, animation and interactive educational games and applications. The major is based on the traditional field of scientific and medical illustration with the curriculum for this program incorporates leading-edge, innovative concepts and digital media techniques, which include: digital painting, drawing, and graphics; 3D modeling, 2D/3D animation, interactive design and visualizations. This program is designed to prepare students for a professional career in the field(s) of scientific and medical illustration, animation, information design interactive simulation, and visualization. The degree is designed to have a comprehensive and interdisciplinary focus on applied arts and sciences. The Biomedical Art and Visualization major is at the forefront of newly emerging digital media markets, whereby scientific and medical visualization are in demand in these areas: consumer health and pharmaceutical markets, medical device and biotechnology media markets, veterinary medicine markets, television & film, publishers (magazines, journals, news, textbooks) medical & scientific advertising, hospitals & healthcare agencies, university service bureaus, research institutes, government agencies, medical legal firms and forensic reconstruction / criminal investigation visuals, museums and cultural institution exhibitions, serious gaming and simulation, and instructional design and e-learning.